In this global pandemic, people prefer online liquor shopping rather than buying it over the counter as it is extremely dangerous because there is no guarantee of sanitation or hygiene.
Since the outbreak of the Covid-19, the internet has become the most powerful weapon. Consumers have been compelled to stay indoors due to restrictions and lock downs around the world to prevent the spread of the disease. E-commerce sales have soared around the world as more people tend to go online to shop for their favorite items.
Impact of the epidemic on the liquor shops
- During the coronavirus lockdown in USA, demand for an online booze delivery platform skyrocketed as liquor online shopping sales in several states increased when the lockdown was partially lifted. The restoration of USA’s economy will also be dependent on the liquor business. Except for a few states, direct sales tax from liquor sales currently accounts for roughly 20-40% of state revenue. Customers are gravitating toward delivery since they remain at home for fear of becoming infected by the illness.
- The epidemic is an unanticipated disaster, but it also presents an ‘opportunity’ for several companies, particularly those dealing with the e-commerce business. Various challenges need to be fixed before delivering liquor to customers’ doorsteps. The industry must press for changes in the liquor distribution and sales network. The market’s end-user demand has been strong and consistent, but brands and start-ups must secure a contact less delivery model with “complete availability” of products in the system. Another big issue is the squandering of planned resources, with bars, distilleries, and restaurants remaining closed and empty. They contain a significant amount of unused liquor – a complete waste.
- Liquor shopping is gaining popularity as buying alcohol over the counter is extremely dangerous because there is no guarantee of sanitation or hygiene. We’ve recently seen “corona taxes” add to the booze prices. This perplexed the end-users even more, as they were unaware of neither the Brand’s price nor the product’s availability in the nearby store. Even with a token system, crowding cannot be avoided. In recent times, delivery to doorsteps has helped prevent the virus from spreading.
- Female clients, on the other hand, are having problems. Their alcohol buying experience has been described as a “terrible narrative,” from commuting to battling the male-dominated counter. Delivery platforms will exploit this vacuum to ensure smooth delivery.
Online liquor shopping is also helping to avoid stockpiling. People bought and stored large amounts of alcohol in anticipation of the market’s unpredictability as a result of the shutdown. With quick access, the consumer will avoid this and will almost certainly buy the correct quantity, resulting in a significant shift in consumer behavior over time. COVID19 has resulted in a significant income loss for the liquor industry. However, it has had a negative influence on government revenue. Liquor sales are an unavoidable service that should begin but more securely. Companies can manage difficulties such as black marketing, adulteration, channel distribution, geographic range, and, most importantly, the age factor with the help of technology.